Here are answers to a few questions you may have.
If there is anything else we can help you with, plus feel free to ask
us.
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Q: What are the Ad Up Premium Content Channels and how do they work? A: Ad Up Premium Content Channels are hand-selected, high quality, content-based Web Properties, which, as a group offer you more reach than a single site, and at very competitive rates. Ad Up delivers your Advertisement directly to the targeted interest group you choose. In other words, your ad will appear on Web Sites which attract your customer base, so your ads will be seen by consumers already interested in your product or service. During your campaign, Ad Up will supply you with custom reports showing ad penetration and effectiveness plus any other statistical information you request. We can also design your ad, or even your web site. Ad Up is a full-service, one-stop shop for all your Internet Advertising needs. Traditionally, it can be very difficult for advertisers or agencies to target specific Internet consumer groups, manage Advertising across many different sites, and track Ad effectiveness, but it's easy for Ad Up. Here's how it works: After we receive your check, signed agreement, and ad graphic image file, we'll start rotating your ads according to the targeting you choose. You pick what type of sites you'd like your ad to appear on, from extremely specific, to very broad. Your ad campaign will then appear on all the web sites you chose, Ad Up takes care of all the tracking, management, and billing. Q: What are the benefits of advertising with Ad Up? A: Ad Up offers you tremendous advantages:
Go back to top Q: Why is Ad Up's content-based targeting better? A: Our targeting system employs the proven methods of psychographics and affinity targeting which advertisers have used for years: Ad Up places the ads where the targeted consumers can see it. For instance, if you are selling cars, we can place your ad on automotive Web Sites. Ad Up's sophisticated proprietary AdServer technology automatically measures each ad's effectiveness 24 hours a day, 365 days a year, plus gives you the flexibility to make changes in your campaign, even after it's already running. Others guess the users' interests by using schemes which don't work.
The only thing which really stays with a user is their own personal taste. When the consumer is interested in a product or service, they frequent sites related to these products and services. This is where Ad Up puts your ads. It works a lot like print advertising; your ad goes where the interest is, based on content, not some weird, unproven IP method or a faulty, half-baked cookie scheme. Q: How do I place an ad on the Ad Up Network? A: Its simple and easy. Just send us an E-mail with your request, we'll send you an agreement to sign, and launch your Internet campaign. No special software is necessary. If you're looking at this page, you already have everything you need. Go back to top Q: What ad formats does Ad Up support? A: Ad Up supports all of the IAB/CASIE standard formats, but our studies show that the best results come from ads that are 468 by 60 pixels. Your image can be in GIF, Animated GIF, or JPEG format -- however, we are willing to work with you on any other format you'd like to use. For the best results and better customer response, we suggest that ads be 9K or less, but this up to you. Go back to top Q: How much response will I get for my dollar? A: You decide how much exposure you want, and you pay only for the ads actually viewed, so your campaign is extremely cost efficient. Just send us an E-Mail with your request, and we'll send you a rate card. Go back to top Q: Can I control when and where my ads appear? A: Yes. Ad Up gives you complete authority over where your ads appear. Ad Up works with you, helping you select from a targeted list of site categories (affinities) or you may choose all our sites for run-of-network advertising. You can combine multiple categories, and if necessary, we'll even add special, new custom sub-categories just for you free of charge. With Ad Up, you can also choose a particular time slot, and soon, geographic targeting as well. Your ad can appear under a wide variety of classifications:
Go back to top Q: Can I change our ad campaign whenever I want? A: Yes. That's the beauty of Ad Up. We manage your campaign from our central Ad Server. So, as soon as we process your request, changes in targeting, frequency, even the ad itself, can all be updated almost immediately. Go back to top Q: Is there some degree of privacy for my Web customers? A: Yes. Users have the right to privacy and the Internet will not succeed unless privacy is protected. We understand your need to balance consumers concerns and their respect with your need for information. Therefore, in the detailed online reports we provide to you, Ad Up gives you the necessary information needed to manage and improve your campaign, but not specific user names or email addresses. Go back to top Q: Does Ad Up track impressions and penetration of my ads? A: Yes. Ad Up's internal records show which ads every user saw, which ads they clicked on, and what time these events happened. All of this information is kept strictly confidential, and password-protected. The information is available for you to improve your campaign and to help Ad Up improve targeted advertising. The success of your campaign can be seen by viewing your up-to-the-second statistical results for any time/date range you choose, and from any browser, anywhere, anytime. Recorded information on the users' host machine and their browser type may be used for auditing only. None of this information is ever sold or made public. Go back to top If there is anything else we can help you with, plus feel free to ask us.       
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